Strapping machines make packaging an shipping much easier and automated for many different applications. With advancements in the technology for strapping machines and industrial automation systems, the marketplace have evolved to offer a wide range of automatic and semi-automatic strapping machines.
These two types of strapping machines are ideal for certain types of applications. Therefore, it is important to know the differences between the automatic and semi-automatic strapping machines, and which applications are best for each type.
Determine The Desired Level of Automation
One of the primary differences is that the semi-automatic version requires someone to run it depending on the level of automation. This is because the machine needs to be controlled mainly using buttons so that it can work efficiently. The person controlling the machine will press the necessary switches when something needs to be packed and will also be the one controlling the number of items that will be strapped.
On the other hand, the automatic version can work even without anyone controlling it especially if it is fully automated. This is because the automatic strapping machines usually use sensors which detects when there is an item that needs to be strapped.
Strapping Machines: Speed & Size Matter
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Another significant difference is that the automatic version straps more items than the semi-automatic version over the same period of time. This is attributed to that the automatic version does not require to be controlled for it can work on its own. Therefore, there is no time wasted trying controlling it and therefore it straps more items.
This makes the automatic version ideal for companies and businesses that pack a lot of items which are significant small. This is because it would take a lot of time controlling the machine every time an item is to be strapped. The speed also makes the semi-automatic strapping machine ideal for strapping things which are relatively larger and do not require to be strapped in large numbers over a short time.
These larger units usually require being strapped more carefully and as a result the semi-automatic version is ideal since the person controlling it gets to see and control how the strapping is going on.
Cost vs. Performance vs. Maintenance
The semi-automatic strapping machines are also relatively cheaper than the automatic machines. This is mainly because more advanced technology is applied in the making of the automatic ones and as a result their price is higher. This applies even in maintenance where the automatic version requires higher level of maintenance to ensure it is running efficiently. Furthermore, the spare parts of the automatic version are also more expensive since they are more sophisticated.
However, the price and cost should not be a hindrance when it comes to selecting the most suitable version. This is because the choice should be made depending on the application. People strapping many small units should opt for the automatic version while those strapping relatively larger units should opt for the semi-automatic version.
Plastic surgeons need to define an Internet marketing and SEO strategy that will determine their success in the digital marketing age. While still relevant in certain contexts, traditional marketing is often expensive and hard to measure, making the Internet the most viable avenue to earn new patients.
To define the essential marketing principles for successful practice, here are five vital strategies for plastic surgeon Internet marketing and SEO.
1. Cultivate a Web Presence
Every plastic surgeon that hopes to run their business for the long term must cultivate a web presence. A website is the first step towards that goal as it creates a platform upon which potential patients can learn more about your business without physically visiting the practice.
It is important to invest in a good web designer who will be able to create a responsive (mobile-friendly) website that best represents your practice. This will help to give your brand a much needed online presence that will grant better tidings for you amidst cutthroat competition.
2. Claim & Verify a Google+ Page
A Google+ page is essential to a plastic surgeons’ SEO efforts in a number of ways. Once verified it allows a plastic surgeon to place a variety of content-informative and promotional-in a way that will lead to higher search engine rankings.
It is the best place to start your local surgeon SEO campaign, and if done correctly, the use of Google+ is pivotal to increase the search visibility of your plastic surgery practice.
3. Request Positive Reviews from Happy Patients
Prospective patients will always look forward to hearing what other people have to say about your private practice. They trust the opinion of other patients more than any promotion material and it is up to you to solicit positive reviews from those you have served before.
Pleased patients will not hesitate to put in a good word for you at your request. These reviews should be posted on your website and social media pages to create a good impression about you. Positive reviews will help you garner new patients and increased profits in the long run.
4. Produce Content Consistently
With your website and Google+ pages up and running, what is left is for you to create content. Articles and videos are a good way to share your credibility and experience on social media and website platforms, and it also services as one of the most effective plastic surgeon SEO strategies. While some surgeons are able to produce this content themselves, many busy plastic surgeons outsource their content development.
While they are few and far between, some plastic surgeon SEO companies for content creation and marketing services for their clients. Optimized Surgeons is one of these practice who provides professional content generation for plastic surgery SEO clients. A good set of articles and informative videos consistently added to relevant pages will establish trust and credibility in your practice, with the intention that web traffic can convert into profitable interactions.
5. Share Relevant & Useful Content
As a plastic surgeon your target audience are not the same as those of a regular surgeon. It will not be as effective to engage your patients if you cloud your social media sites with information about general surgery and other broad subject matter.
Instead think about the specific needs of your target market, and develop and share content parallel with these needs. It might not be easy to develop content but that is where you can invest in professional service providers and work with them to generate accurate content for SEO purposes.
The Internet marketing strategies and tools that you choose could mean the difference in success of failure of your practice. A plastic surgeon needs to up their game if they wish to beat the competition at Internet marketing and SEO in order to gain customer loyalty that is not easily dented.