Strapping machines make packaging an shipping much easier and automated for many different applications. With advancements in the technology for strapping machines and industrial automation systems, the marketplace have evolved to offer a wide range of automatic and semi-automatic strapping machines.
These two types of strapping machines are ideal for certain types of applications. Therefore, it is important to know the differences between the automatic and semi-automatic strapping machines, and which applications are best for each type.
Determine The Desired Level of Automation
One of the primary differences is that the semi-automatic version requires someone to run it depending on the level of automation. This is because the machine needs to be controlled mainly using buttons so that it can work efficiently. The person controlling the machine will press the necessary switches when something needs to be packed and will also be the one controlling the number of items that will be strapped.
On the other hand, the automatic version can work even without anyone controlling it especially if it is fully automated. This is because the automatic strapping machines usually use sensors which detects when there is an item that needs to be strapped.
Strapping Machines: Speed & Size Matter
Find strapping machines for sale, like the StraPack RQ-8, at WalzEQ.com.
Another significant difference is that the automatic version straps more items than the semi-automatic version over the same period of time. This is attributed to that the automatic version does not require to be controlled for it can work on its own. Therefore, there is no time wasted trying controlling it and therefore it straps more items.
This makes the automatic version ideal for companies and businesses that pack a lot of items which are significant small. This is because it would take a lot of time controlling the machine every time an item is to be strapped. The speed also makes the semi-automatic strapping machine ideal for strapping things which are relatively larger and do not require to be strapped in large numbers over a short time.
These larger units usually require being strapped more carefully and as a result the semi-automatic version is ideal since the person controlling it gets to see and control how the strapping is going on.
Cost vs. Performance vs. Maintenance
The semi-automatic strapping machines are also relatively cheaper than the automatic machines. This is mainly because more advanced technology is applied in the making of the automatic ones and as a result their price is higher. This applies even in maintenance where the automatic version requires higher level of maintenance to ensure it is running efficiently. Furthermore, the spare parts of the automatic version are also more expensive since they are more sophisticated.
However, the price and cost should not be a hindrance when it comes to selecting the most suitable version. This is because the choice should be made depending on the application. People strapping many small units should opt for the automatic version while those strapping relatively larger units should opt for the semi-automatic version.
Plastic surgeons need to define an Internet marketing and SEO strategy that will determine their success in the digital marketing age. While still relevant in certain contexts, traditional marketing is often expensive and hard to measure, making the Internet the most viable avenue to earn new patients.
To define the essential marketing principles for successful practice, here are five vital strategies for plastic surgeon Internet marketing and SEO.
1. Cultivate a Web Presence
Every plastic surgeon that hopes to run their business for the long term must cultivate a web presence. A website is the first step towards that goal as it creates a platform upon which potential patients can learn more about your business without physically visiting the practice.
It is important to invest in a good web designer who will be able to create a responsive (mobile-friendly) website that best represents your practice. This will help to give your brand a much needed online presence that will grant better tidings for you amidst cutthroat competition.
2. Claim & Verify a Google+ Page
A Google+ page is essential to a plastic surgeons’ SEO efforts in a number of ways. Once verified it allows a plastic surgeon to place a variety of content-informative and promotional-in a way that will lead to higher search engine rankings.
It is the best place to start your local surgeon SEO campaign, and if done correctly, the use of Google+ is pivotal to increase the search visibility of your plastic surgery practice.
3. Request Positive Reviews from Happy Patients
Prospective patients will always look forward to hearing what other people have to say about your private practice. They trust the opinion of other patients more than any promotion material and it is up to you to solicit positive reviews from those you have served before.
Pleased patients will not hesitate to put in a good word for you at your request. These reviews should be posted on your website and social media pages to create a good impression about you. Positive reviews will help you garner new patients and increased profits in the long run.
4. Produce Content Consistently
With your website and Google+ pages up and running, what is left is for you to create content. Articles and videos are a good way to share your credibility and experience on social media and website platforms, and it also services as one of the most effective plastic surgeon SEO strategies. While some surgeons are able to produce this content themselves, many busy plastic surgeons outsource their content development.
While they are few and far between, some plastic surgeon SEO companies for content creation and marketing services for their clients. Optimized Surgeons is one of these practice who provides professional content generation for plastic surgery SEO clients. A good set of articles and informative videos consistently added to relevant pages will establish trust and credibility in your practice, with the intention that web traffic can convert into profitable interactions.
5. Share Relevant & Useful Content
As a plastic surgeon your target audience are not the same as those of a regular surgeon. It will not be as effective to engage your patients if you cloud your social media sites with information about general surgery and other broad subject matter.
Instead think about the specific needs of your target market, and develop and share content parallel with these needs. It might not be easy to develop content but that is where you can invest in professional service providers and work with them to generate accurate content for SEO purposes.
The Internet marketing strategies and tools that you choose could mean the difference in success of failure of your practice. A plastic surgeon needs to up their game if they wish to beat the competition at Internet marketing and SEO in order to gain customer loyalty that is not easily dented.
According to shocking statistics, almost every adult will experience back pain at some point in their lives. Most of the time, the pain does not last for long and resolves without medication. Unfortunately for some people, the pain does not resolve because they have spinal complications. Those who have experienced such pain persistently know that it can make life miserable.
Spinal pain can limit your ability to work, prevent you from living a normal life and reduce your time with family and friends. The good news is that you do not have to allow pain to run your life as they are many treatment options including spine surgery to help you deal with the pain successfully.
When it comes to back pain, conservative treatments are usually the first line of defense, however when they fail, spine surgery is usually the only option to cure back pain. If you have to undergo spine surgery, you do not have to worry about the outcome.
More Than Just a New Jersey Spine Surgeon
When you need specialized spine treatment, put your trust in a skilled and highly accomplished New Jersey spine surgeon – Dr. Joshua Rovner of Progressive Spine & Orthopaedics. Dr. Rovner is a highly specialized spine surgeon in many modern spinal treatment techniques including the popular minimally invasive surgery (MIS) – a method that reduces recovery time and discomfort while giving the same benefits as conventional surgery.
Among the newest and most effective approaches for spinal surgery used by Dr. Rovner is robotic spine surgery. This is a highly precise technique that is less invasive and safer compared to older methods of dealing with spinal complications. Dr. Rovner, a surgeon certified by the American Board of Orthopedic Surgeons to practice in New Jersey and New York is among the few physicians with the training and skills in the northeast to perform Robotic Spine Surgery.
About Dr. Joshua Rovner
As one of the most well-versed spine surgeons in New Jersey, Dr. Rovner finished his Bachelor of Arts in Biology at Rutgers University in New Brunswick in 1998.He completed his residency in orthopedic surgery at Albert Einstein College of Medicine in New York City in 2007 and was a Spine Surgery Fellow at the Twin Cities Spine Center in Minneapolis from 2007-2008.
Though Dr. Rovner has advanced training in spine surgery and orthopedics in New Jersey, he offers a wide range if spine and back treatment options. He is also regional expert on the medical and surgical management of diseases and conditions that affect the spine.
According to Dr. Rovner, every patient is unique. And though he has seen many spinal conditions, he treats every patient as unique. To him you are a person and not a case. Every treatment plan is customized to fit the needs of the patient in an effort to cure the condition. No wonder Dr. Rovner was awarded the prestigious 2011 Patients’ Choice Award and 2011 Compassionate Doctor Award.
A Specialized Spine Treatment Center in New Jersey
Ultimately, cutting edge spine surgery can alleviate discomfort brought on by conditions such as spinal stenosis, herniated discs and degenerative scoliosis. When surgery is the only option that can cure your back pain, the best you can do in such a situation is to choose a surgeon you can count on.
When you walk into Progressive Spine & Orthopaedics, you will be greeted by friendly staff that will treat you with respect, kindness and compassion. Here the staff knows and understands your medical situation, so they strive to put you at ease as much as possible.
At this New Jersey spine treatment center, every person you meet reflects Dr. Rovner’s values and that is why you will never be just another medical case at Progressive Spine & Orthopedics. Rather than allow pain to rule your life, contact Progressive Spine & Orthopaedics today and begin your journey towards finding a cure for your back pain.
Progressive Spine & Orthopaedics
440 Curry Avenue, Suite A
Englewood, NJ 07631
The popularity of Bush Hog mowers has been increasing over the past several years. This is observed from rising sales, numerous online searches, increasing reviews and other situations. Nonetheless, there are still some people who aren’t sure what the product is, how it works, its uses, and the different models in the market.
While Bush Hog makes many different types of mowers and land clearing equipment, the most common equipment from Bush Hog resembles a rotary cutter/mower and is normally affixed to the back of a tractor. It is powered through a PTO (Power Take-off) system and is linked via a drawbar or three-point hitch. Unlike the normal lawn mower, it comes with non-rigid blades that can move either backwards or inwards in case it hits an obstacle such as a stump or rock.
In addition to the rotary cutter style finishing mowers of Bush Hog, some of the other popular mowers from Bush Hog are described below.
Bush Hog Zero-turn Mowers
Bush Hog Zero-turn Mowers are among the popular types in the market especially for home owners with large lawns or commercial landscapers. A distinct feature of this type is that it features two control level instead of the usual steering wheel. Some may even come with a joystick or sporty-looking steering wheel.
Bush Hog Zero-turn Mowers are powered by gas, electric, or battery and are best suited for large and flat areas. Battery powered mowers are ideal for mowing less than acre while electric type are suitable for an acre or less. Gas and riding type can mow up to 3 acres. Some of the popular models include ZT Professional (PZZT), ZT Commercial (P), and ZT Estate (M).
Bush Hog Finish Mowers
Bush Hog Finish Mowers are type of cutter or mower designed for finishing or grooming purposes. The goal is to create a beautiful, well-contoured, and aesthetic lawn. It features a floating A-frame, clevis hitch, and hitch arm. These Bush Hog parts and attachments can be found online from suppliers like GermanBliss.com.
Unlike other types of Bush Hog mowers, Finish Mowers come with three overlapping blades that ensure the grass surface is smooth and even. They are ideal for owners of large lawns, institutions, government entities, sports clubs, lawn care experts, contractors and many others. Popular models in the market include the RDTH and ATH900 series, as these are rugged models that don’t require ongoing lawn mower repair after just a season or two of use.
Bush Hog Flail Mowers
Bush Hog Flail Mowers are designed to work in areas that have rough, course, and tall grass. They come with good clearance that allows the blade to roughly cut the grass even in regions that have lots of debris or obstacles. Considering they are mainly used for rough cutting and not smooth or fine finishing, the motor comes with a high-speed motor to offer maximum shredding. They also feature much smaller blades compared to types such as finishing or a zero-turn mowers.
The above are but a few of the common types found in the market. The effectiveness of a chosen type is determined by several factors. These include the terrain, type of pulling device(tractor), likely obstacles, personal preference, and more.
When selecting the right product, it’s always recommended to first learn more about the device. Thereafter, a comparison between the different models can be done to ascertain the most suitable. A simpler approach is relying on reviews that take a look and rate the different types. Nonetheless, to be assured of purchasing the best Bush Hog mower, you need to interact with a trustworthy and reputable dealer.
When it comes to finding the right envelope and address printers that will meet your mailroom requirements, it is important that you find a brand that will provide you with quality equipment that offers exceptional operational performance and ongoing dependability for many years of use.
Pitney Bowes is a brand that is well-known for both high-end and entry-level mailing machines and equipments for business. On the more premium end of the spectrum, below we profile three high-end envelope and address printers from Pitney Bowes.
1. Pitney Bowes Print+ Messenger Color Inkjet System
The Print+ Messenger from Pitney Bowes is one of the most high-end envelope and address printers from Pitney Bowes. This machine can increase operational efficiency by printing high quality, color text and images on envelopes within your mail inserter.
The Pitney Bowes Print+ Messenger Color Inkjet System is also capable of avoiding reprinting of envelopes, and reducing envelope storage needs. The Print+ Messenger is basically designed to cater for the demand of large production volume of mail.
- Uses dye inks that quickly dry and does not require a dryer
- Consistent printing quality for variable applications that does not interfere with your workflow
- Has automated service that minimizes the need to have an expertise with the inserter work cell
- Has workflow tools such as soft proofing, remote job layout and job mail merge support
- Letter or flats for mailpiece size
- Empty envelope for thickness minimum
- 1 inch for thickness maximum
- 4.25 inches for image height
- Has print speed of 24000 for 10 envelope
- 600 by 600 dpi resolution
2. Pitney Bowes DA95f AddressRight Addressing System
The DA95f AddressRight Addressing System from Pitney Bowes is an advanced envelope and address printer machine designed for durability with high operational performance. The machine is easy to set-up and use in all your printing requirements.
With handle thickness of up to half an inch, the DA95f AddressRight Addressing System allows one to increase mail piece thickness and greater flexibility. Easy sharing and transfer of files from the printer is enabled by the high speed USB and Ethernet connections. There is simplified and easier handling of media files by the durable slide mechanism. The machine can still be able to print USPS compliant bar-code with light mode printing on.
- 30000 per hour printing speed
- 600 by 600, 300 by 600, 150 by 600 printing resolution
- 3.5” by 5” to 13” by 15.5”
- 120 VAC 60Hz electrical requirement
- Weighs 125 pounds
- 750 copies feeder capacity
3. Pitney Bowes DA80f AddressRight Addressing System
Also from Pitney Bowes, and with a maximum printing speed of up to 22000 mail pieces per hour, the DA80f AddressRight Addressing System is designed to print bar-code, addresses and customized massages at a go. The system is capable of delivering precise imaging creation that increases profitability through operational efficiency and high response rates.
The Pitney Bowes DA80f AddressRight Addressing System can also work well with mail management software SmartMailer that can help you deliver important mail to your target clients without any errors. There is reduction in job time completion by up to 80% because of the quick head alignment.
- 22000 copies per hour printing speed
- 600 by 600, 300 by 600, 150 by 600 printing resolution
- 3.5” by 5” to 14” by 15.5” media sizes
- 18 by 17 by 18 size
- Weighs 50 pounds
- 120 VAC 60Hz electrical requirement
Depending on the nature of your business, you can always find the best mailing equipment at Pitney Bowes that will meet the needs and functionality of your mail-room. You should be able to get equipment that are cost effective in running your business and at the same time offer high operational performance.
While shopping for a new postage meter machine, you’ll probably take into consideration its specs and features that will meet your needs. However, businesses may overlook one of the most important factor: pinpoint a reputable and reliable brand of postage machines.
Because postage meter machines are licensed and highly regulated, a few select companies will supply them. Below is a profile of four renowned postage machine brands that you can trust – authorized manufacturers providing a variety of postage machines for sale that sure to suit any business regardless of the size.
With a rich history dating back to 1920, Pitney Bowes has continued to excel and design cost effective postage machines to businesses with the latest digital technology. It has a global presence in more than 100 countries serving millions of customers.
A company that began as a partnership between Arthur Pitney and Walter Bowes now seems to dominate the mailing solutions industry designing different models of postage machines with various unique features.
The smallest machine from this brand, the Mailstation 2 can process up to 18 letters per minute while the DM Infinity, which is the largest processes over 350 letters per minute.
Neopost ranks second globally as the most popular postage machine suppliers offering a wide range of quality machines for all types of businesses. They provide a variety of models that varies between 20 letters per minute to 15,000 letters per hour.
Neopost postage machines have unique features that showcase innovate technology. Their machines have ink cartridge units that can easily be changed without stopping the flow of mail and the mini indicia print mark whose function is to reduce the consumption of ink.
Moreover, Neopost equally produces letter folders and addressing equipment that help improve the efficiency of your postage department.
Hasler is a well-recognized brand producing hi-tech and cost-effective mailing systems that are made with high-quality materials. Whether your business needs to process high, mid or low volumes of mails, Hasler has a wide range of models like the WJ20, IM430, and the WJ PRO to meet any postage business requirements.
Neopost USA is the suppliers of Hasler Postage machines. The company additionally provides support services like consultancy, maintenance, financing and after sales to help increase customer satisfaction.
FP Solutions ranks amongst the top 4 postage machine brands that began as two separate German companies, Francotyp and Postalia. The company mostly targets small and mid-sized businesses. They are highly acclaimed for producing technologically advanced and innovate postage machines that meet any business needs.
The smallest unit mymail 2 processes 17 letters per minute while their largest system, the centormail MAX 140 can handle up to 140 letters per minute, suitable for any busy office.
While there may be other brands out in the market today like Data-Pac, Addrex and Secap offering businesses cost effective postage machines, these four top brands rank in the top and equally produce high-quality machines in the competitive mailing solutions industry. However, finding the best item from these brands depends entirely on your business needs. It’s important to compare different offers from different brands before settling for a company that best suits your needs.
When it comes finding Land Pride parts for sale, German Bliss’ online store has made a name in the industry for offering one of the widest selections of new and used Land Pride replacement parts for both current and discontinued models.
If you are running a business agriculture company or you are a farmer in the industry, choosing to get Land Pride parts from German Bliss may be the best option. This is because you’ll not only find one of the largest selections of Land Pride equipment parts, but also timely delivery and exceptional customer services. The Land Pride parts department is a section of the company which refers only to hard work in the agricultural section and sells machines like: aerators, plungers, backhoes, box blades and so on, everything you can imagine regarding to working in agriculture.
New & Used Land Pride Parts
Here you can get the newest and the best machines that use the latest technology so the work would be don’t efficient, fast, and clean. Whether you need Land Pride tiller parts or Land Pride finish mower parts, you can find it all at German Bliss.
One of the best sold machines in this niche market is represented by the aerator. For instance, Land Pride’s aerators are usually designed only to be used anywhere where soil compaction exists. They come in eight foot or ten foot models and the PA series units serve both to lift and fracture compacted soil and they are equipped with twisted shanks to facilitate this work.
This duality design improved the absorption of water and nutrients and creates improved soil growing conditions for everything that you want to cultivate. This is ideal and highly recommended for cattlemen, sod farmers, farmers, landscapers, hay producers. Let the PA series to make the difference in your soil’s potential today and give yourself the reassurance that you work with the best!
Versatility & Performance, Like Land Pride Equipment
Another machine that shouldn’t be forgotten when it comes to the agricultural industry is said to be designed to get to “the root of the problem. The special spoons provide excellent soil penetration and absorption, allowing nutrients and air to reach the turf’s root system. The frame has been designed to look like a resistant box and to be one so that the additional weight may be added to increase down pressure when the soil is heavily compacted and can’t be worked well. All the models are rated for tractors up to 60 PTO HP with a Category I three-point hitch.
And these are only two of the enormous number of machines that German Bliss offers you and what they can do and what are they worth. If you want to start a business in agriculture or to perform professional agriculture work you must definitely go straight ahead and visit their website. This can also be an encouragement of the young farmers to take care of the environment they live in.
German-Bliss Equipment is a proud authorized provider of Kubota tractors, Toro power equipment, Gehl light construction equipment, Stihl, Honda power equipment, Land Pride, Bush Hog and many others that seek to satisfy your work needs or your company’s needs. This company’s goal is to provide their customers the best in service, parts, rentals, plus new and used equipment. You can check their great service specials on walk mowers, hand-held equipment, zero turn mowers and tractors that are welcome to be used by all house overs, farmers and commercial customers.
Search marketer and SEO professionals leverage a wide range of tools and services to bring value and intelligence to the services they provide clients. However, may search marketing providers remain stuck on which tools and services are essential, and which are redundant. Below are three SEO tools and subscription services that will maximize your capabilities and value as a search marketing provider.
1. Blacklink Analysis Tools
Blacklink analysis tools are important and very powerful to assess a site’s backlink profile for SEO. They allow you to analyze the incoming links from a specific page, assess the link quality, study the link building strategy of your competitors, and improve your rankings.
You can use blacklink analysis tools to scan the links from a particular page and get the important statistics in the graphs and pie charts. The report will offer useful information involving:
- Incoming Links of the page
- Domain authority and PageRank values
- Diverse statistics about blacklink type, anchor text, and link quality
- Followed and No-Followed links as well as Internal and External links
In order to help you evaluate your current link building strategy and discover which keywords you are more likely to achieve high rankings, a complete anchor text analysis is performed on the the links. This is also essential ensure proper SEO link building techniques and avoiding over-optimization penalties. These tools provide a complete analysis of blacklinks including the anchor text of the links, the No-Follow status, and the OBL number of each link.
Yext is a provider of a feature-rich Digital Location Management solution that helps you leverage location-based technologies to direct foot traffic into your local stores. Yext provides an integrated GeoMarketing program cloud that allows marketers to manage the local content, store pages, listings, analytics, and campaigns. The main features of this location management platform include Power listings, Pages, and Xone.
Power Listing: Yext cooperates with the most established and well-known search engines, directories, maps, and apps across the globe allowing you to leverage direct connections to publishers in Global Listing Network to get found.
Pages: You can create and manage pages for your every location on your own website and mobile applications at scale. Pages from Yext are designed according to SEO and for worldwide content delivery with reliable performance to increase your search engine visibility on the web.
Xone: this feature enables you to put information about your stores at the fingertips of your mobile visitors. You can manage all your Xones and the beacons that power them from a central place: Xone Manager.
The best thing about Yext for SEO is that it cleans-up a business’ information (citations) across over 55 well-known directories and social sites. This is critical for Google local 3-pack SEO and ensuring top placement in these prized search results. Visit Yext.com to learn more about this valuable SEO service.
3. Rank Reporting
Rank reporting tools allow you to track search rankings easily over time for a greater insight into how your SEO efforts affect your keyword position across major search engine. The features of these tools include:
- Web ranking overview
- Safe queries
- Competitor identification and tracking
- Flexible Report view
- Scheduled reporting
- International Search Engine Rankings
Some of the best rank reporting software includes: Rank Tracker (part of SEO Powersuite) and Moz, which also offers a number of other solid SEO tools.
New Jersey has various reputable spine centers that serve the people in and around the state. In fact, the state host some of the most highly-sought spine centers in New Jersey, as well as New York. To help shed light on the best in the surgical profession, below we profile the top three reputable spine centers in New Jersey.
1. Progressive Spine & Orthopaedics
Progressive Spine & Orthopaedics is a reputed medical institute that addresses that various issues related to the spine. The institute is run by Dr. Rovner who is known for his reputations. Dr. Rovner has made sure to build his staff doctors to be more tolerant towards the patients and act friendly with them. The team of doctors at Progressive works in association with each other to deliver quality treatment for the patients.
The staff members at this top spine center in New Jersey are friendly and understanding here. It has been successful in solving at various problems associated with the spinal conditions. The physician’s expertise to provide a wide variety of options for treating the spinal problems. The institute is equipped to address both surgical and non-surgical treatments for the pains related to the spine. The team of doctors strives hard to provide the best possible solution to the patients suffering from spinal issues.
Dr. Rovner has succeeded in his goal of accomplishing first-class treatment to his patients. Being a degree holder from the State University of New York Downstate Medical Center College of Medicine, he completed an orthopaedic surgery residency at Albert Einstein College of Medicine in the New York City. Following this, he completed his spine surgery fellowship at the Twin Cities Spine Center in Minneapolis, Minnesota. You can visit the address or contact Dr. Rovner at:
Progressive Spine & Orthopaedics
440 Curry Avenue, Suite A
Englewood, NJ 07631
2. Atlantic Neurosurgical Specialists (ANS) Spine Center
ANS Spine Center has been operational for more than 50 years. As one of the leading spine centers in New Jersey, the institute has been serving the patients with their experience and innovative techniques for their treatments. The primary goal of this spine center is to serve the best neurological care towards the patients with the positive experience. The dedicated staff members from the center strive hard to provide the best support and care for the patients and their family members. Dr. John J. Knightly, MD is the director of the ANS spine center and has been doing a great job in integrating the staff doctors to work in a cooperative manner.
The ANS spine center is located in various places of New Jersey, namely, Morristown, Neptune, Summit, Sparta, Bedminster, and Englewood Cliffs. The center is affiliated with various leading healthcare systems and other local hospitals. This allows the patients to derive the care and attention they deserve without any hassles of traveling much.
3. University Spine Center
University Spine Center is known for its unique approach towards solving the spinal problems of the patients. The institute integrates the physical therapy, medical management, and the pain management to provide the best care for the patients. The primary aim of this spine center lies in improving the level of function, reducing the pain and enhancing the quality of life for the patients who suffer from spinal problems.
The range of options for treatment are varied and range from the primary conservative care to the advanced surgical procedures. The doctors make sure to provide the best surgical options for the patients. The ones who undergo a minimally invasive surgery procedure can discharge on the same day of surgery. The team of doctors at the University Spine Center works in coordination with the patients to deliver the best treatment options.
Search Engine Optimization is a method of setting up one’s online presence (website, blog, videos) to be best and most readily noticed and ranked by search engines such as Yahoo, Bing, and Google. In this article, the focus will be on search engine optimization (SEO) for surgeons trying to improve their search engine ranking in regard to their local area.
When you look up local businesses on Google, the results will display as what is now being called the Google local 3 pack. Basically, this is three elements of information about your practice that Google has chosen to display to its users. The main points of the information are location, website, and reviews. But that’s just the tip of the iceberg when it comes to local SEO for surgeons.
A Primer on Local SEO for Surgeons
One of the things that it is important to note regarding the local SEO for surgeons is that local SEO is dependent upon the geographical location of the person making the search. If your practice is not the closest one geographically to the searcher, it will not be the first one to show up in his or her results list. However, the user does have the capability to expand their search. So it is important that you follow the steps below in order to improve your local SEO and claim your place in the rankings alongside (or hopefully ahead) of your local competitors.
Claim & Verify Your Google+ Page
Google’s local search algorithm is influenced by Google+ Local, formerly Google Places. Because of this, Google gives some weight to local businesses and surgical practice’s Google+ pages.
In order to get a Google+ business page you have to sign up for a Google profile. Once you have done that, you can click on the left-hand menu and find “pages”. From there, it is relatively self-explanatory to put together the page featuring your practice. After you have gotten this accomplished, you need to verify your page with Google. This entails the following steps:
- Go to Plus.Google.com, and click “manage this page”.
- Click “verify”.
- Make sure the information is right. Google will send a postcard with a PIN number on it to the address specified.
- Click “request postcard”.
- When your postcard arrives, enter the PIN online at Google.com/local/verify.
Get Listed on Major Surgical Directories & Websites
This can be accomplished by searching for and going through the listing process for the individual websites that relate to the specialty of your practice. Taking the time to do this will build credibility for your local surgeon SEO strategy through links and citations
Optimize Your Website
Website optimization is a big job and is best left to someone or a company that specializes in this technical SEO component. However, it is an important part of getting your surgical practice noticed on local SEO, so it needs to be done. Website optimization has to do with the placement and frequency of your keywords along with tweaking the site for technical fluidity (for better crawling and indexing). We suggest a specialized company that offers local SEO for surgeons, OptimizedSurgeons.com.
Audit & Optimize Your Citation Profile
A citation represents the Name, Address, and Phone number information regarding your practice. It is important that you audit your citations (see what information is out there) and make sure it is all the same on various directories, social media sites, and other web properties. This is especially important to rank in Google’s local 3-pack. Tools like Yext.com will help you with this.
Create a Content Strategy
By publishing blog posts, videos, and the like on your site (and on key, optimized money pages), you can create greater “credibility” in your business, in addition to keep fresh content populating your web presence. Google’s search engine algorithm is geared to crawl and index sites that continue to offer fresh content. As a result, creating and employing a content strategy can not only help with our surgeon SEO strategy, but also increase the credibility, validity, and professionalism of your surgical practice.