Search marketer and SEO professionals leverage a wide range of tools and services to bring value and intelligence to the services they provide clients. However, may search marketing providers remain stuck on which tools and services are essential, and which are redundant. Below are three SEO tools and subscription services that will maximize your capabilities and value as a search marketing provider.
1. Blacklink Analysis Tools
Blacklink analysis tools are important and very powerful to assess a site’s backlink profile for SEO. They allow you to analyze the incoming links from a specific page, assess the link quality, study the link building strategy of your competitors, and improve your rankings.
You can use blacklink analysis tools to scan the links from a particular page and get the important statistics in the graphs and pie charts. The report will offer useful information involving:
- Incoming Links of the page
- Domain authority and PageRank values
- Diverse statistics about blacklink type, anchor text, and link quality
- Followed and No-Followed links as well as Internal and External links
In order to help you evaluate your current link building strategy and discover which keywords you are more likely to achieve high rankings, a complete anchor text analysis is performed on the the links. This is also essential ensure proper SEO link building techniques and avoiding over-optimization penalties. These tools provide a complete analysis of blacklinks including the anchor text of the links, the No-Follow status, and the OBL number of each link.
Yext is a provider of a feature-rich Digital Location Management solution that helps you leverage location-based technologies to direct foot traffic into your local stores. Yext provides an integrated GeoMarketing program cloud that allows marketers to manage the local content, store pages, listings, analytics, and campaigns. The main features of this location management platform include Power listings, Pages, and Xone.
Power Listing: Yext cooperates with the most established and well-known search engines, directories, maps, and apps across the globe allowing you to leverage direct connections to publishers in Global Listing Network to get found.
Pages: You can create and manage pages for your every location on your own website and mobile applications at scale. Pages from Yext are designed according to SEO and for worldwide content delivery with reliable performance to increase your search engine visibility on the web.
Xone: this feature enables you to put information about your stores at the fingertips of your mobile visitors. You can manage all your Xones and the beacons that power them from a central place: Xone Manager.
The best thing about Yext for SEO is that it cleans-up a business’ information (citations) across over 55 well-known directories and social sites. This is critical for Google local 3-pack SEO and ensuring top placement in these prized search results. Visit Yext.com to learn more about this valuable SEO service.
3. Rank Reporting
Rank reporting tools allow you to track search rankings easily over time for a greater insight into how your SEO efforts affect your keyword position across major search engine. The features of these tools include:
- Web ranking overview
- Safe queries
- Competitor identification and tracking
- Flexible Report view
- Scheduled reporting
- International Search Engine Rankings
Some of the best rank reporting software includes: Rank Tracker (part of SEO Powersuite) and Moz, which also offers a number of other solid SEO tools.
Posted in: Business, Technology | Tags: business, google, links, local, marketing, rankings, search marketing, seo, services, software, technology, tools, yext