Plastic surgeons need to define an Internet marketing and SEO strategy that will determine their success in the digital marketing age. While still relevant in certain contexts, traditional marketing is often expensive and hard to measure, making the Internet the most viable avenue to earn new patients.
To define the essential marketing principles for successful practice, here are five vital strategies for plastic surgeon Internet marketing and SEO.
Every plastic surgeon that hopes to run their business for the long term must cultivate a web presence. A website is the first step towards that goal as it creates a platform upon which potential patients can learn more about your business without physically visiting the practice.
It is important to invest in a good web designer who will be able to create a responsive (mobile-friendly) website that best represents your practice. This will help to give your brand a much needed online presence that will grant better tidings for you amidst cutthroat competition.
A Google+ page is essential to a plastic surgeons’ SEO efforts in a number of ways. Once verified it allows a plastic surgeon to place a variety of content-informative and promotional-in a way that will lead to higher search engine rankings.
Prospective patients will always look forward to hearing what other people have to say about your private practice. They trust the opinion of other patients more than any promotion material and it is up to you to solicit positive reviews from those you have served before.
Pleased patients will not hesitate to put in a good word for you at your request. These reviews should be posted on your website and social media pages to create a good impression about you. Positive reviews will help you garner new patients and increased profits in the long run.
With your website and Google+ pages up and running, what is left is for you to create content. Articles and videos are a good way to share your credibility and experience on social media and website platforms, and it also services as one of the most effective plastic surgeon SEO strategies. While some surgeons are able to produce this content themselves, many busy plastic surgeons outsource their content development.
While they are few and far between, some plastic surgeon SEO companies for content creation and marketing services for their clients. Optimized Surgeons is one of these practice who provides professional content generation for plastic surgery SEO clients. A good set of articles and informative videos consistently added to relevant pages will establish trust and credibility in your practice, with the intention that web traffic can convert into profitable interactions.
As a plastic surgeon your target audience are not the same as those of a regular surgeon. It will not be as effective to engage your patients if you cloud your social media sites with information about general surgery and other broad subject matter.
Instead think about the specific needs of your target market, and develop and share content parallel with these needs. It might not be easy to develop content but that is where you can invest in professional service providers and work with them to generate accurate content for SEO purposes.
The Internet marketing strategies and tools that you choose could mean the difference in success of failure of your practice. A plastic surgeon needs to up their game if they wish to beat the competition at Internet marketing and SEO in order to gain customer loyalty that is not easily dented.