Plastic surgeons need to define an Internet marketing and SEO strategy that will determine their success in the digital marketing age. While still relevant in certain contexts, traditional marketing is often expensive and hard to measure, making the Internet the most viable avenue to earn new patients.
To define the essential marketing principles for successful practice, here are five vital strategies for plastic surgeon Internet marketing and SEO.
1. Cultivate a Web Presence
Every plastic surgeon that hopes to run their business for the long term must cultivate a web presence. A website is the first step towards that goal as it creates a platform upon which potential patients can learn more about your business without physically visiting the practice.
It is important to invest in a good web designer who will be able to create a responsive (mobile-friendly) website that best represents your practice. This will help to give your brand a much needed online presence that will grant better tidings for you amidst cutthroat competition.
2. Claim & Verify a Google+ Page
A Google+ page is essential to a plastic surgeons’ SEO efforts in a number of ways. Once verified it allows a plastic surgeon to place a variety of content-informative and promotional-in a way that will lead to higher search engine rankings.
It is the best place to start your local surgeon SEO campaign, and if done correctly, the use of Google+ is pivotal to increase the search visibility of your plastic surgery practice.
3. Request Positive Reviews from Happy Patients
Prospective patients will always look forward to hearing what other people have to say about your private practice. They trust the opinion of other patients more than any promotion material and it is up to you to solicit positive reviews from those you have served before.
Pleased patients will not hesitate to put in a good word for you at your request. These reviews should be posted on your website and social media pages to create a good impression about you. Positive reviews will help you garner new patients and increased profits in the long run.
4. Produce Content Consistently
With your website and Google+ pages up and running, what is left is for you to create content. Articles and videos are a good way to share your credibility and experience on social media and website platforms, and it also services as one of the most effective plastic surgeon SEO strategies. While some surgeons are able to produce this content themselves, many busy plastic surgeons outsource their content development.
While they are few and far between, some plastic surgeon SEO companies for content creation and marketing services for their clients. Optimized Surgeons is one of these practice who provides professional content generation for plastic surgery SEO clients. A good set of articles and informative videos consistently added to relevant pages will establish trust and credibility in your practice, with the intention that web traffic can convert into profitable interactions.
5. Share Relevant & Useful Content
As a plastic surgeon your target audience are not the same as those of a regular surgeon. It will not be as effective to engage your patients if you cloud your social media sites with information about general surgery and other broad subject matter.
Instead think about the specific needs of your target market, and develop and share content parallel with these needs. It might not be easy to develop content but that is where you can invest in professional service providers and work with them to generate accurate content for SEO purposes.
The Internet marketing strategies and tools that you choose could mean the difference in success of failure of your practice. A plastic surgeon needs to up their game if they wish to beat the competition at Internet marketing and SEO in order to gain customer loyalty that is not easily dented.
While shopping for a new postage meter machine, you’ll probably take into consideration its specs and features that will meet your needs. However, businesses may overlook one of the most important factor: pinpoint a reputable and reliable brand of postage machines.
Because postage meter machines are licensed and highly regulated, a few select companies will supply them. Below is a profile of four renowned postage machine brands that you can trust – authorized manufacturers providing a variety of postage machines for sale that sure to suit any business regardless of the size.
With a rich history dating back to 1920, Pitney Bowes has continued to excel and design cost effective postage machines to businesses with the latest digital technology. It has a global presence in more than 100 countries serving millions of customers.
A company that began as a partnership between Arthur Pitney and Walter Bowes now seems to dominate the mailing solutions industry designing different models of postage machines with various unique features.
The smallest machine from this brand, the Mailstation 2 can process up to 18 letters per minute while the DM Infinity, which is the largest processes over 350 letters per minute.
Neopost ranks second globally as the most popular postage machine suppliers offering a wide range of quality machines for all types of businesses. They provide a variety of models that varies between 20 letters per minute to 15,000 letters per hour.
Neopost postage machines have unique features that showcase innovate technology. Their machines have ink cartridge units that can easily be changed without stopping the flow of mail and the mini indicia print mark whose function is to reduce the consumption of ink.
Moreover, Neopost equally produces letter folders and addressing equipment that help improve the efficiency of your postage department.
Hasler is a well-recognized brand producing hi-tech and cost-effective mailing systems that are made with high-quality materials. Whether your business needs to process high, mid or low volumes of mails, Hasler has a wide range of models like the WJ20, IM430, and the WJ PRO to meet any postage business requirements.
Neopost USA is the suppliers of Hasler Postage machines. The company additionally provides support services like consultancy, maintenance, financing and after sales to help increase customer satisfaction.
FP Solutions ranks amongst the top 4 postage machine brands that began as two separate German companies, Francotyp and Postalia. The company mostly targets small and mid-sized businesses. They are highly acclaimed for producing technologically advanced and innovate postage machines that meet any business needs.
The smallest unit mymail 2 processes 17 letters per minute while their largest system, the centormail MAX 140 can handle up to 140 letters per minute, suitable for any busy office.
While there may be other brands out in the market today like Data-Pac, Addrex and Secap offering businesses cost effective postage machines, these four top brands rank in the top and equally produce high-quality machines in the competitive mailing solutions industry. However, finding the best item from these brands depends entirely on your business needs. It’s important to compare different offers from different brands before settling for a company that best suits your needs.
Finding the best rotary cutter can be a mountain to climb, especially given the high number of brands available in the market. While there are many brands and manufacturers of quality rotary cutters, only few are making strides in the research, development, and advancements in rotary cutter technology. Below, you will find the three leading brands of rotary cutters that will make your investment worth every dollar.
Bush Hog rotary cutters are some of the best the industry. This is the Bush Hog 1812 Rotary Cutter, one of the most top-of-line options available.
Bush Hog Rotary Cutters
Bush Hog has built a reputation in the rotary cutter industry as having the most rugged, heavy-duty rotary cutters on the market presently. Anyone who has ever had a Bush Hog rotary cutter will bear witness that these units are designed and built to last and have won the reputation of being “tough on all grass”.
For almost five decades now, Bush Hog rotary cutter products have been the undisputed leaders in engineering innovations. The company has been producing only high quality machines but has found a way of keeping their costs down. They are therefore able to provide incredibly tough units at an affordable price.
The SQ84T series cutter from Bush Hog is one of the amazing products that the company recently launched. This rotary cutter has cutting widths ranging from 8-14 inches with a wide range of mounting options. It is heavy model that is suitable for pasture maintenance and heavy crop clearing. It is available in pull, semi-mount or lift. And because it’s a very popular rotary cutter on the market, it’s pretty easy to find replacement Bush Hog rotary cutter parts for this model when repairs are needed
Land Pride Rotary Cutters
Land Pride has grown into the undisputed rotary cutter expert since its establishment in 1986. The company provides you with rotary cutters whose advanced cutting systems go beyond all the features of other major brands in the industry. They therefore provide you with a safe, accurate and easy method of cutting.
All Land Pride rotary cutters are rugged, heavy-duty, productive and highly reliable. They are specifically designed for all the extremes of real world applications. It doesn’t matter what you are cutting, Land Pride has that rotary cut that meets all your needs.
The RCR 12 rotary cutter from Land Pride is among the best cutters that the company has to offer. It is economically priced and has the ability to cut 1’’-diameter material making it perfect for daily use in hobby-farm grass maintenance and small lots. It has a two position top link for an improved lifting leverage on even the smallest of tractors. You can also find replacement Land Pride parts easily online from a number of suppliers.
Servis Rhino Rotary Cutters
Servis Rhino is the leading manufacturer of cutters in North America. They offer a wide range of cutters which are categorized in to three groups: SE series (medium duty), TW series (Heavy duty) and the turbo series (super duty).
The SE series cutters from Servis Rhino are able to cut all natural materials up to 1” diameter. Each Rhino rotary cutter in this series comes with replaceable skid shoes. They are also installed with shielded drive lines to enhance safety functions.
The TW series rotary cutters from Rhino are designed to maintain orchards, pastures and other large areas that need regular mowing. Models available in the series include 3-point lifts and pull types. In short, opting for rotary cutters is sometimes better in the long-term due to their efficiency and ability to find replacement parts on the web. It can be hard to find Rhino mower parts and blades online, but with rotary cutters, sometimes it’s a bit easier.
Then there is the Turbo series that is comprised of super duty cutters. These rotary cutters from Servis Rhino are specifically designed for heavy industrial applications that require powerful rotaries. Some of the features in this category include free under-side decking area, double-layered decks and transport latches that make it easy and simple to move the cutters around.