Plastic surgeons need to define an Internet marketing and SEO strategy that will determine their success in the digital marketing age. While still relevant in certain contexts, traditional marketing is often expensive and hard to measure, making the Internet the most viable avenue to earn new patients.
To define the essential marketing principles for successful practice, here are five vital strategies for plastic surgeon Internet marketing and SEO.
1. Cultivate a Web Presence
Every plastic surgeon that hopes to run their business for the long term must cultivate a web presence. A website is the first step towards that goal as it creates a platform upon which potential patients can learn more about your business without physically visiting the practice.
It is important to invest in a good web designer who will be able to create a responsive (mobile-friendly) website that best represents your practice. This will help to give your brand a much needed online presence that will grant better tidings for you amidst cutthroat competition.
2. Claim & Verify a Google+ Page
A Google+ page is essential to a plastic surgeons’ SEO efforts in a number of ways. Once verified it allows a plastic surgeon to place a variety of content-informative and promotional-in a way that will lead to higher search engine rankings.
It is the best place to start your local surgeon SEO campaign, and if done correctly, the use of Google+ is pivotal to increase the search visibility of your plastic surgery practice.
3. Request Positive Reviews from Happy Patients
Prospective patients will always look forward to hearing what other people have to say about your private practice. They trust the opinion of other patients more than any promotion material and it is up to you to solicit positive reviews from those you have served before.
Pleased patients will not hesitate to put in a good word for you at your request. These reviews should be posted on your website and social media pages to create a good impression about you. Positive reviews will help you garner new patients and increased profits in the long run.
4. Produce Content Consistently
With your website and Google+ pages up and running, what is left is for you to create content. Articles and videos are a good way to share your credibility and experience on social media and website platforms, and it also services as one of the most effective plastic surgeon SEO strategies. While some surgeons are able to produce this content themselves, many busy plastic surgeons outsource their content development.
While they are few and far between, some plastic surgeon SEO companies for content creation and marketing services for their clients. Optimized Surgeons is one of these practice who provides professional content generation for plastic surgery SEO clients. A good set of articles and informative videos consistently added to relevant pages will establish trust and credibility in your practice, with the intention that web traffic can convert into profitable interactions.
5. Share Relevant & Useful Content
As a plastic surgeon your target audience are not the same as those of a regular surgeon. It will not be as effective to engage your patients if you cloud your social media sites with information about general surgery and other broad subject matter.
Instead think about the specific needs of your target market, and develop and share content parallel with these needs. It might not be easy to develop content but that is where you can invest in professional service providers and work with them to generate accurate content for SEO purposes.
The Internet marketing strategies and tools that you choose could mean the difference in success of failure of your practice. A plastic surgeon needs to up their game if they wish to beat the competition at Internet marketing and SEO in order to gain customer loyalty that is not easily dented.
The Bay Area of California is a highly-sought destination for plastic surgery (next to Los Angeles,) particularly for breast augmentation surgeons. While there are many breast augmentation surgeons in the Bay Area contending to be your next surgeon, there are some surgeons that have earned a reputation for exceptional patient outcomes.
To help narrow your search, the following is a list of five of the best breast augmentation surgeons in the Bay Area of California.
Dr. Joseph Mele – Walnut Creek
If you are looking for a doctor you can trust, Dr. Joseph Mele has helped patients over the years in San Francisco improve their well-being with beautiful, natural looking results. Some of traits that make Dr. Mele popular with patients include his trustworthy background, bedside manner, level of expertise and attention to every patient need and concern.
Dr. Mele is certified doctor by the American Board of Surgery (ABS) and the American Board of Plastic Surgery (ABPS). He is also an active member of various plastic surgery societies such as the California Society of Plastic Surgeons (CSPS) and American Society of Plastic Surgeons (ASPS) among others.
Dr. Joseph N. Togba – Togba Plastic Surgery
Dr. Joseph N. Togba and the entire team at Togba Plastic Surgery is devoted to fostering an environment that is friendly and welcoming where you will feel comfortable and relaxed as they help you achieve the attractive appearance that you deserve. Dr. Togba has been practicing for over 30 years in the Bay Area and is a Diplomate of the American Board of Plastic Surgery.
Dr. Togba is also an active member of the American Society of Plastic Surgeons. With his refined techniques for plastic surgery, Dr. Togba is one of the first breast augmentation surgeons to perform breast augmentation endoscopically in the Bay Area.
Dr. Elizabeth Lee – Artful Surgery
With about 20 years in private practice, Dr. Elizabeth Lee is one of the East Bay’s favorite breast augmentation surgeons. Her exceptional work and knowledge has been featured in various media outlets such as the KRON4, Heartbeat of America, CBS and American Health Front among others. She also holds various professional certifications that include Eligible CAQ Hand Surgery, Diplomat of the American Board of Surgery and California State Medical License among others.
Dr. Craig Creasman – Creasman Aesthetics
At Creasman aesthetics, Dr. Creasman and the entire team commits to fostering a positive experience that will make you feel comfortable about the procedure as well as the financial aspect by offering friendly financing options. Dr Creasman has worked on various projects to help improve the surgical industry with the most prominent being working with a Silicon Valley start-up company to develop a 3D imaging device.
Dr. Leonard W. Gray – Bay Area Medical Spa
Dr. Leonard Gray is one of the highly experienced Bay Area breast augmentation surgeons in San Francisco with about 19 years in private practice. He is a diplomat of the American Board of Surgery and the American Board of Plastic Surgery. He performs his surgeries at the AAAADF certified state of the art surgery suite, the Bay Area Surgery Center. Dr. Leonard has won various accolades such as the America’s Top Surgeons by the Consumer Research Council of America, the Ultherapy Visionary Award and the Best Doctors in America by Castle Connolly.
Breast augmentation is an important procedure that helps women with small, underdeveloped breasts reclaim their confidence by increasing the size and improving the shape of the breast. However, breasts are commonly seen as the symbol of femininity and thus, much care and caution should be exercised before they are operated as wrong outcome can be more detrimental to your confidence. This means that not every Bay Area surgeon should be operating your breasts. The right doctor should be certified, experienced and highly qualified.
New Jersey has various reputable spine centers that serve the people in and around the state. In fact, the state host some of the most highly-sought spine centers in New Jersey, as well as New York. To help shed light on the best in the surgical profession, below we profile the top three reputable spine centers in New Jersey.
1. Progressive Spine & Orthopaedics
Progressive Spine & Orthopaedics is a reputed medical institute that addresses that various issues related to the spine. The institute is run by Dr. Rovner who is known for his reputations. Dr. Rovner has made sure to build his staff doctors to be more tolerant towards the patients and act friendly with them. The team of doctors at Progressive works in association with each other to deliver quality treatment for the patients.
The staff members at this top spine center in New Jersey are friendly and understanding here. It has been successful in solving at various problems associated with the spinal conditions. The physician’s expertise to provide a wide variety of options for treating the spinal problems. The institute is equipped to address both surgical and non-surgical treatments for the pains related to the spine. The team of doctors strives hard to provide the best possible solution to the patients suffering from spinal issues.
Dr. Rovner has succeeded in his goal of accomplishing first-class treatment to his patients. Being a degree holder from the State University of New York Downstate Medical Center College of Medicine, he completed an orthopaedic surgery residency at Albert Einstein College of Medicine in the New York City. Following this, he completed his spine surgery fellowship at the Twin Cities Spine Center in Minneapolis, Minnesota. You can visit the address or contact Dr. Rovner at:
Progressive Spine & Orthopaedics
440 Curry Avenue, Suite A
Englewood, NJ 07631
2. Atlantic Neurosurgical Specialists (ANS) Spine Center
ANS Spine Center has been operational for more than 50 years. As one of the leading spine centers in New Jersey, the institute has been serving the patients with their experience and innovative techniques for their treatments. The primary goal of this spine center is to serve the best neurological care towards the patients with the positive experience. The dedicated staff members from the center strive hard to provide the best support and care for the patients and their family members. Dr. John J. Knightly, MD is the director of the ANS spine center and has been doing a great job in integrating the staff doctors to work in a cooperative manner.
The ANS spine center is located in various places of New Jersey, namely, Morristown, Neptune, Summit, Sparta, Bedminster, and Englewood Cliffs. The center is affiliated with various leading healthcare systems and other local hospitals. This allows the patients to derive the care and attention they deserve without any hassles of traveling much.
3. University Spine Center
University Spine Center is known for its unique approach towards solving the spinal problems of the patients. The institute integrates the physical therapy, medical management, and the pain management to provide the best care for the patients. The primary aim of this spine center lies in improving the level of function, reducing the pain and enhancing the quality of life for the patients who suffer from spinal problems.
The range of options for treatment are varied and range from the primary conservative care to the advanced surgical procedures. The doctors make sure to provide the best surgical options for the patients. The ones who undergo a minimally invasive surgery procedure can discharge on the same day of surgery. The team of doctors at the University Spine Center works in coordination with the patients to deliver the best treatment options.
Search Engine Optimization is a method of setting up one’s online presence (website, blog, videos) to be best and most readily noticed and ranked by search engines such as Yahoo, Bing, and Google. In this article, the focus will be on search engine optimization (SEO) for surgeons trying to improve their search engine ranking in regard to their local area.
When you look up local businesses on Google, the results will display as what is now being called the Google local 3 pack. Basically, this is three elements of information about your practice that Google has chosen to display to its users. The main points of the information are location, website, and reviews. But that’s just the tip of the iceberg when it comes to local SEO for surgeons.
A Primer on Local SEO for Surgeons
One of the things that it is important to note regarding the local SEO for surgeons is that local SEO is dependent upon the geographical location of the person making the search. If your practice is not the closest one geographically to the searcher, it will not be the first one to show up in his or her results list. However, the user does have the capability to expand their search. So it is important that you follow the steps below in order to improve your local SEO and claim your place in the rankings alongside (or hopefully ahead) of your local competitors.
Claim & Verify Your Google+ Page
Google’s local search algorithm is influenced by Google+ Local, formerly Google Places. Because of this, Google gives some weight to local businesses and surgical practice’s Google+ pages.
In order to get a Google+ business page you have to sign up for a Google profile. Once you have done that, you can click on the left-hand menu and find “pages”. From there, it is relatively self-explanatory to put together the page featuring your practice. After you have gotten this accomplished, you need to verify your page with Google. This entails the following steps:
- Go to Plus.Google.com, and click “manage this page”.
- Click “verify”.
- Make sure the information is right. Google will send a postcard with a PIN number on it to the address specified.
- Click “request postcard”.
- When your postcard arrives, enter the PIN online at Google.com/local/verify.
Get Listed on Major Surgical Directories & Websites
This can be accomplished by searching for and going through the listing process for the individual websites that relate to the specialty of your practice. Taking the time to do this will build credibility for your local surgeon SEO strategy through links and citations
Optimize Your Website
Website optimization is a big job and is best left to someone or a company that specializes in this technical SEO component. However, it is an important part of getting your surgical practice noticed on local SEO, so it needs to be done. Website optimization has to do with the placement and frequency of your keywords along with tweaking the site for technical fluidity (for better crawling and indexing). We suggest a specialized company that offers local SEO for surgeons, OptimizedSurgeons.com.
Audit & Optimize Your Citation Profile
A citation represents the Name, Address, and Phone number information regarding your practice. It is important that you audit your citations (see what information is out there) and make sure it is all the same on various directories, social media sites, and other web properties. This is especially important to rank in Google’s local 3-pack. Tools like Yext.com will help you with this.
Create a Content Strategy
By publishing blog posts, videos, and the like on your site (and on key, optimized money pages), you can create greater “credibility” in your business, in addition to keep fresh content populating your web presence. Google’s search engine algorithm is geared to crawl and index sites that continue to offer fresh content. As a result, creating and employing a content strategy can not only help with our surgeon SEO strategy, but also increase the credibility, validity, and professionalism of your surgical practice.